What is Traqr Analytics?
Written: 12/05/23
Updated on: 12/05/23
Category: Sales & Marketing
Traqr is a tool that helps businesses track how people interact with their marketing materials.
Written by shaquel Kothari Founder @ Traqr
Traqr is a tool that helps businesses track how people interact with their marketing materials.
It uses QR codes and NFC technology, with its proprietary Traqr technology embedded inside, to track how many people view, scan, or tap on a piece of marketing material. This data can then be used to measure the effectiveness of the marketing campaign.
It uses QR codes and NFC technology, with its proprietary Traqr technology embedded inside, to track how many people view, scan, or tap on a piece of marketing material. This data can then be used to measure the effectiveness of the marketing campaign.
How does Traqr work?
When someone scans the code or taps on the chip, their phone will be directed to a website where they can view more information about the product or service being advertised. Traqr then tracks this data and provides businesses with insights into how many people interacted with their marketing material.
What is Traqr analytics?
Traqr analytics is like a social media post that you posted three hours ago, and you wanted to check how many people viewed and liked your photo. Traqr analytics is just that, but it is applied to marketing materials such as brochures, leaflets, direct mail, posters, etc.
Traqr analytics gives you insights on your marketing content:
- How many times it was viewed
- What device was used
- The location it was engaged with
The location is never guaranteed to be accurate due to the location coming from the nearest cell tower due to the network carrier of the person who engaged with the Traqr QR code or Traqr card.
How can I use Traqr?
Traqr can be used to track the effectiveness of your marketing campaigns, generate more leads, and enhance customer engagement. Here are a few specific examples of how to use Traqr:
- Track the effectiveness of a print advertising campaign: Put Traqr QR codes on your print ads and track how many people scan them to learn more about your product or service.
- Collect reviews and testimonials: Use Traqr cards to collect reviews and testimonials from customers.
- Track the performance of your sales team: Give each salesperson Traqr cards and track how many people they engage with.
To get started with Traqr, you can create a free account on the Traqr website. You can then create free QR codes or purchase Traqr NFC cards for your marketing materials and track your results in the Traqr dashboard. Traqr also has a "track your taps" dashboard that shows you how many times each of your Traqr cards has been used. You can download a PDF report of this data to share with your team.
